How to Shoot Real Estate Photography

Every photographer, blog, or company will have real estate photography tips on the best way to shoot real estate photography, so how do you know which tips are effective? Sifting through various tips and ideas is a wonderful practice but, a good real estate photographer will understand how to apply them. Real estate photography tips are the first step in good photography but, a good real estate photographer will have an understanding of the different skills and capabilities that are necessary to shoot. Not only will they have this understanding, but they will put them to use when taking exceptional images.

Real estate photography is a highly efficient and marketable way to show real estate properties to clients. With 72.2% of realtors stating that “high-quality photography” aids in winning more listings, real estate photography is one of the easiest ways for a home and a company to become more marketable.

What is the best way to shoot real estate photography? There isn’t a singular answer to this as there are very different styles, approaches, and needs for real estate properties and real estate photographers. The best way to approach real estate photography is to have a guideline of real estate photography tips in mind that can provide basic requirements for real estate photos. As the real estate photographer progresses in their career, these tips will turn more personalized for the individual photographer.

Real Estate Photo Tips:

Natural Lighting and Weather

A huge part of taking good real estate photography images is working with natural lighting and weather. Simply put, a well-lit property will look better than a dimly lit property. Lighting provides a sense of openness and clarity to images, especially when it is natural lighting. Working with the windows of a space and the artificial lights within rooms to provide a well-lit ambiance is essential in creating a good image.

Weather is uncontrollable at times so it is important for a real estate photographer to shoot at times where the weather is most tame. Rainy days or snowy days make it harder for editors to edit an image. Days where it is mostly sunny, or just a bit cloudy are not only better for lighting within the photo but they give a chance for a more controllable edit.

Go in with a plan

In the same way that meetings are approached with guidelines or a football team enters a game with a number of defensive plays, a photographer should enter a shoot with a plan to what photos need to be taken and what are the best features in the home.

In the case of an apartment in New York City, here is a sample plan of images to obtain:

• The Hero Shot
• Skyline Shots
• Amenities
• Detail Shots
• A Wide Angle of Each Room

This general shot list makes sure to secure a certain amount of images. With a plan, the photographer is granted a certain level of creativity from the start of the shoot to the finish.

Use the right gear

A photographer’s gear is nearly as important as a photographer’s eye. Using the right gear can’t guarantee a perfect image but it can assist you to create one if used properly.

• DSLR or Professional Grade Camera
  A DSLR, mirrorless, and or professional-grade cameras give the photographer creative control with promises of excellent images. The most basic piece of equipment a real estate photographer should have is a quality camera. A phone camera or even a lower-end camera can’t provide high-quality images in the way a professional camera can.
• Wide-angle lens
  The next step in upping your equipment game is utilizing a wide-angle lens. This is ABSOLUTELY necessary for taking high-quality real estate property images. A wide-angle lens provides a way to show as much of the room as possible. A good wide-angle lens will have little to no distortion, which will help to avoid a fish-eye effect. These lenses have the capabilities to capture vast amounts of light and detail even in not particularly well-lit areas.
• Flash
  A flash unit can be used in scenarios when the natural and artificial lighting in a space is not sufficient for a good image. Flash, in interiors, if used properly can change the dynamic of an image for the better.
• Tripod
  Even though these images are taken typically of still figures, a tripod helps to ensure as little distortion as possible within images. In a high-quality real estate image, lines are straight and fit the horizon of the space. Tripods allow for an easy way to ensure all the lines are where they should be.
• Remote Trigger
  A remote trigger allows for a photographer to take an image without having to touch the camera. This can provide sharpness to an image that would otherwise be blurry by the slightest touch of movement. A remote trigger may also be helpful during lifestyle image shoots.
• Drone
  This isn’t entirely necessary for a real estate photographer but sometimes, clients will want exterior images or video of a property that can only be shown through an aerial image. A drone helps in providing a wider view of a property in regards to the space surrounding it.

Show Best Details and Features

This seems fairly obvious but, sometimes the set list of ideas and plans a photographer made will have to change upon arrival to a property. The interior design or architectural features of a home can change the feeling of a home. A property comes to life when it is shot with details in mind. A house with a spiral staircase NEEDS images of a spiral staircase in its portfolio, or a home with an accent wall of detailed wallpaper should showcase those features. The uniqueness of details within a property should shine through the images.

Experiment with Camera Height

Not all areas of the property should be shot at the same height or the same level. A good initial height is to start at just below the typical eye level to give a full range of the room to a viewer. Each room will need varying heights for the camera, for instance, in a kitchen you want to shoot just above the counter height whereas in a dining room you may want to shoot a little bit below. Changing the height in which you shoot gives depth to an image and a property.