When marketing a home for sale, it’s important to stand out from the competition. But how do you achieve this, exactly?

Well, to start with, you might add some aerial photos in the listing that show off the home’s exterior and neighborhood. Next, you might include a 3D tour for buyers to “walk through” the home before they visit in person. Then there’s virtual staging, which can help buyers visualize how they might furnish the space with their belongings.

These add-ons can help your home stand out. But guess what? Other agents are doing the same thing. At this point, it can be tough to figure out how to go above and beyond the competition and get your buyers to pause before they scroll past your listing.

But don’t worry, we’ve got you covered.

 

What Is Virtual Time-lapse and How Does it Work?

The best real estate photographers are now using an eye-grabbing feature known as virtual time-lapse (see above). This involves taking the front exterior of the home and “time lapsing” it from morning to evening. It gives the buyer a great visual of what the home looks like in all phases of the day.

Virtual time-lapse plays as a short video. In other words, it’s perfect for a social sprinkle on sites like Twitter, Facebook, and Instagram. Plus, it can be added to the beginning of any property page and walkthrough video, serving as a catchy introduction to the home.

The result? Buyers who are scrolling through listings and social feeds at lightning speed may be more likely to slow down or pause when they see your virtual time-lapse video.

Standing out with a time-lapsed video has never been so easy: its unique appearance on the page or social feed, compared to a crowd of still photos, makes it nearly impossible to miss.

Virtual Time-lapse: How Much Does it Cost and How Can You Get it?

Virtual time-lapse is easy to capture and produce, making it an affordable add-on service.

But not every real estate photographer offers it.